Key Takeaways Ultra-high-net-worth (UHNW) renters aren’t just leasing space—they’re buying a lifestyle. Privacy, discretion, and white-glove service matter more than price. Design, technology, and flexibility often close deals faster than square footage. Professional luxury property management isn’t optional—it’s expected. Los Angeles attracts UHNW renters for the same reasons it attracts blockbuster movies and billion-dollar startups: […]
Leasing
How to Attract Ultra-High-Net-Worth Renters to Your LA Property
Finding renters for your luxury property So, you’ve got a luxury property in Los Angeles and you’re thinking, “Why settle for a regular tenant when I could be hosting someone who arrives by helicopter?” Great question. If you’re aiming to attract ultra-high-net-worth (UHNW) renters—people with a net worth of $30 million and up—you’re not just […]
Top Strategies to Minimize Vacancy in Your Luxury Los Angeles Rental Portfolio
Owning luxury rental properties in Los Angeles sounds glamorous—and it is, right up until that panoramic penthouse sits empty for three months. While the city sparkles with celebrities, sunshine, and sushi that costs more than your car insurance, even luxury landlords can suffer the dreaded vacancy monster. The good news? With the right strategies, you […]
East Coast vs. West Coast Rentals: A Property Investor’s Guide
by Brandon Parker Starting real estate investing is thrilling but can be a lot to take in, especially when looking at the East Coast vs. West Coast. Each area has its pros and cons, like population density, job opportunities, potential rental income, and tax implications. Knowing these differences helps you succeed, get the most from […]
How To Tailor Marketing Strategies For Vacancies At Your Unique Property
This article was published in Forbes on 2/29/2024 Marketing hinges on specificity. If all products and services could be marketed the same way, that would defeat the purpose, wouldn’t it? You wouldn’t try to sell a vintage Chevy Blazer by showing a trailer for it in movie theaters across America, just like you wouldn’t advertise […]